RUN Capsule Campaign
This collection is a play on the methodical audacity and absurdity of creative advertising. The capsule was strategically invented to beg questions as a tool for album and brand promotion.
The Mom Likes It Too Tee utilizes a quoted reaction to the album that is instantly intriguing in nature…what does mom like too? What makes it significant enough to be printed on a tee-shirt? Specified in fine print and in conversation; it is the music album RUN that is in question.
The No. 1 RUN Bag highlights the center of all intended promotion with Bounge printed in large bold signature lettering, accompanied by a heavy and mysterious album lyric.
The BB Cuban chain takes the artist name, the album name, and two song titles as words alone that naturally have a quality of curiosity when existing in this intimate name-chain necklace form, eliciting and requiring conversational elaboration.